Economic Crisis Tops the Video Charts (1)
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David (574)
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TubeMogul Blog (6)
1 week, 1 day
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The young, savvy core of libertarian-leaning citizen video journalists all but disappeared when Ron Paul dropped out of the primaries, leaving YouTube to be an Obama (and increasingly Palin)-dominated space. But I suspect they’re back, this time to inform us that the subprime crisis and resulting credit crunch are in no small part the government’s fault. Of the top 25 most-viewed we are tracking across 20 sites this past week, this (among others) emerged: ShareThis
TubeMogul Profiles: Now Featuring Show Reviews by Tilzy.TV (1)
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David (574)
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We are proud to announce that Tilzy.TV show reviews will now be included in TubeMogul Marketplace profiles, where available. Any video producer that has been reviewed by Tilzy can now opt to include the review when setting up (or editing) their profile. Tilzy’s reviews are incredibly informative and include helpful details like a show’s network (if applicable), premiere date, actors, producers and more. ShareThis
Obama Beats McCain in YouTube Views (3)
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David (574)
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1 month, 1 week
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John McCain’s campaign did not come close to their potential video views this week. Why? For one, it took them four days to get up a Sarah Palin video after she was announced as McCain’s running mate. Also, during the GOP convention, rather than post speeches into John McCain’s official YouTube channel, all speeches were posted into a separate “GOPconvention2008” channel, confusing some people (myself included). Perhaps because of this, the videos of Sarah Palin’s ...
Musings Of a New Media Mogul (1)
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David (574)
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1 month, 3 weeks
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Gary Vaynerchuck of Wine Library TV delivered a rousing keynote address at New Media Expo (below). Among other comments he made at the expo, he flattered us with this one: “You’re an idiot if you’re not using TubeMogul.” ShareThis
What’s the Optimal Way To Export Your Video? (4)
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2 months, 3 weeks
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Each video sharing site has unique (and often confusing) restrictions on video uploads, from file types to codecs, confounding video creators. Our recent study breaks down many of these restrictions, with the following conclusion on the optimal formatting: File format: mp4 or mov Video codec: h.264 Bit-rate: 700 kb/s - 1500 kb/s Resolution: 640×480 Audio codec: mp3 ShareThis
The Key To Rapturing Fickle Online Video Audiences: Quantity (1)
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David (574)
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2 months, 4 weeks
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About a month ago, we launched a “Top 40″ list of the users getting the most views from videos deployed by us (an admittedly biased list, but an interesting one). We will be releasing an updated list shortly, but it’s worth pondering: what is the key to their success? Great content, for one. An additional insight came after we released our recent research on “Online Video’s Short Shelf Life.” A blogger savvily pointed out that ...
Which Video Categories Dominate? (1)
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3 months, 1 week
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We had this unused chart left over from our previous study, in which we took a sample of 10,000 videos deployed by TubeMogul that at least achieved 1,000 views in the first 90 days and looked at viewership over time. Here are the same 10,000 uploads, broken down by video category: No doubt our users will have insights, but a few categories stuck out (or at least to me): 8% for “Science & Technology?” Wow. ...
