Russia’s High-Tech Sector Reels (2)
share
digg
on
NYT > Business (409)
5 days, 14 hours
ago
permalink
The travails of a young company in Moscow offer a glimpse into the toll that the global financial crisis is taking on the budding entrepreneurial culture in Russia.
Good News In Bad Times For Digital Marketing (1)
share
digg
on
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (270)
1 month, 2 weeks
ago
permalink
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In this economic climate, marketing executives are seeking accountability and measurable results,” said Mike Iaccarino, CEO of Epsilon. "Data-driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ sophisticated segmentation strategies ...
Evolve Your Marketing Mix or Risk Extinction (1)
share
digg
by
papercutstar (2)
on
Make an Impact (2)
2 months
ago
permalink
Times they are a changin’. And, so are the dynamics of the marketing landscape. According to Mike Iaccarino, CEO of Epsilon, a leading marketing services firm, “In this economic climate, businesses are seeking accountability and measurable results. Data driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ sophisticated segmentation strategies to recruit and retain customers.” In a survey conducted by Epsilon in August 2008, 175 U.S. Chief Marketing Officers ...
