Moneyball & Advertising (1)
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Darren (177)
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Darren Herman - Marketing, Advertising, Media and Technology Blog (2)
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My friend Christien Louviere dropped me a tweet to check out Dan Greenfield’s post entitled On Baseball, Data and Social Media. If you haven’t read Michael Lewis’s Moneyball and you are a data nut, you should click over to Amazon or Barnes and Noble to order it. The book is a quick read and even though it’s not about digital media, it relates to many different industries and opportunities. Dan does a good job in ...
Follow-up to My Quotes in Today’s NY Times (1)
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Darren (177)
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Darren Herman - Marketing, Advertising, Media and Technology Blog (2)
1 month, 1 week
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I’ve been helping my friend Stephanie on this story for a few weeks now and finally, it came to light. I’m stoked for her [Stephanie] to really break one of the first stories that really disrupt the advertising industry in the past few years, as well, as highlight a friends of mine including Joe Zawadzki (MediaMath) and Zach Weinberg (Invite Media). I’d like to take the time to expand upon my quotes: “The exchanges are ...
Y Combinator Advertising Startups (1)
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Darren (177)
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Darren Herman - Marketing, Advertising, Media and Technology Blog (2)
1 month, 2 weeks
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Paul Graham clues all entrepreneurs in regarding different investment areas that they’d like to fund; thus, making his deal flow much more efficient. For entrepreneurs, this is a golden opportunity and for folks who are thinking about jumping into the startup world, these 30 ideas should get you thinking. One of the ideas that I’d like to talk about is “Fix Advertising” as Paul calls it. 12. Fix advertising. Advertising could be made much better ...
