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Web 2.0 Was So Yesterday (11)
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Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (278) permalink
If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it's not only fresh as a daisy in the eyes of most Marketers, but there is still a long way to go before it becomes a major part of the overall marketing mix. That was the general message you could pull from the news item, Marketers Still Face Steep Web 2.0 Learning Curve, in MediaBuyerPlanner today. "The ...Shared by Courtney (237) frjohnsen (64) George Kao (105) Jon (282) Kneale Mann (151) madbaker (99) mark (42) Mitch Joel (68) Neal "thePuck" Jansons (380) rnordman (119) suzemuse (39)Contribute comment -
Good News In Bad Times For Digital Marketing (1)
on65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In this economic climate, marketing executives are seeking accountability and measurable results,” said Mike Iaccarino, CEO of Epsilon. "Data-driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ sophisticated segmentation strategies ...Shared by Sebastian (23)Contribute comment
