Javier Guzman over marketing (1)
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MySpace, Music and Brands (1)
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Valeria Maltoni (61)
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Conversation Agent (58)
13 hours, 38 minutes
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Everyone has a song in them, Cartier has many and it has chosen MySpace to share the love. This is just one of the alliances with big-name brands the site is making.After the acquisition by Rupert Murdoch's News Corp for $580 million (2005), and the news that rival Facebook has just surpassed the site in traffic (May 2007), the social network is now calling itself a portal and planning to go back to its roots ...
Tiger Woods Responds to Fan's YouTube Video (12)
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Steve Rubel (153)
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Micro Persuasion (144)
15 hours, 36 minutes
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This video response is brilliant marketing on the part of Electronic Arts and Tiger Woods. A fan posted on YouTube that it's possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. How does Tiger react? By showing how it's done and promoting Tiger Woods 09 in the process. It shows they listen and bring in the big guns to engage. (via John Porcaro) LATER:: Michael Phelps is someone ...
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Mario Sundar said:
Savvy marketing by EA arts yields a terrific viral video.
How to write the perfect headline (1)
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Bill Gaffney (22)
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Gaffney3.com (22)
1 day, 3 hours
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In a rush to meet deadlines or share a blog post with the masses, many of us fail to dedicate the necessary time and effort to the most critical and viewed element of any article: the headline. The headline is the first — and often only — means of converting a viewer to reader. Fail at this and you negate any reason for writing the article at all. Recently, I read that Google knows of ...
Good enough for retail (1)
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Rajio (5)
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Ohmpage (4)
1 day, 7 hours
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If you go to Beijing for the Olympics you can see some really expensive architecture. You can also find some cheap knockoffs - something China is infamous for. As with retail, the architectural knockoffs can be just as amusing. Perhaps they don’t recreate the original faithfully but they give you something for the effort, even if a kind of commentary on the value of the original. Of course these images show mimicry of the ‘birds ...
When it Comes to Sales Strategy, Don’t Be a GM (1)
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keithburwell (2)
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Better Closer | Improving Your Sales and Marketing (2)
1 day, 8 hours
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I am amazed on two levels with the recent article I read, detailing General Motors plan to offer employee discount pricing. While this is certainly not new, nor original on GM’s part, it is disconcerting that America still allows this gimmick to work. Let’s translate the real meaning of the phrase “employee discount pricing”. It actually means, “We aren’t selling as many cars as we would like to. Therefore, we are going to artificially and ...
Ever found love on a bullet train? (1)
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Mike Sheetal (2)
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The Next Web (265)
1 day, 9 hours
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The answer to that question seems to be a resounding yes going by the title of a new Japanese magazine called Shinkansen&Love. The Shinkansen (bullet train) is apparently now the way to see the big city, go shopping and find love. It is actually a fashion-related magazine with accompanying stylish video minisite to show what a wonderful time you can have shopping in Tokyo. All sarcasm aside, the combination of intercity trains and love, while ...
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b-rad said:
I've definately met cute girls on the BART... Generally right before they had to get off.
Using behavioural insights for targeted marketing (1)
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Hurol (2)
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Bienalto Blog (2)
1 day, 11 hours
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There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services. It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses. But what if you could go beyond this, and use online behavioural insights for your campaigns as well? Taking it one step further, what if you could build or tailor an ...
Japan to push its whiz-bang handsets overseas (4)
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Darren Murph (1050)
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Engadget (3871)
1 day, 17 hours
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Filed under: CellphonesWith Japanese handset sales declining pretty much across the board (thanks, lower subsidies!), it follows logic that the government and Japanese-based handset makers would look internationally to pick up the slack. In a rather vague report, we're told that the nation is hoping to push its technologically advanced mobiles in other countries, though it'll have a tough time marketing mobile TV without sufficient infrastructure. One of the token handsets chosen to lead the ...
Growing Your Business When the Business is You (1)
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Sara Adams (2)
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Media Bullseye (9)
1 day, 17 hours
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Three Ways to Continue Your Professional Development While Working from Home Our world today is changing the way we work: Gas prices are driving an increasing number of professionals to telecommute and the economy is driving more and more employers to cut back on internal staff (especially in the areas of public relations and marketing) and seek external resources on a project-by-project basis. The result is significant growth in the number of professionals working from ...
Does social media marketing matter? (8)
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Peter Kim (35)
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Being Peter Kim (35)
1 day, 18 hours
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Let's step outside of the echo chamber for a minute. Does social media marketing matter? What I want to know is, how does this stuff impact the bottom line? As a consumer (and apologies, biased towards the US - with our weak currency, these examples carry less efficacy when everything looks like it's discounted 30 - 50%), I'm curious to know if you have ever done any of the following. (Partial credit on examples to ...
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richhand said:
was at 20 until the Rickroll'd. I actually enjoyed the RR craze! Woe unto me.
How to Spam (3)
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Dustin Wax (212)
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Stepcase Lifehack (573)
1 day, 20 hours
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In my last post, I talked about how to get the most out of social media sites and services like Digg, LinkedIn, and Twitter. Entirely coincidentally, Thursday Bram write a post about marketing yourself shortly after. Unfortunately, any medium that makes itself so easy to use to promote yourself as today’s social media also makes it easy for idiots, jerks, and scam artists to promote themselves. As the cost of reaching out to thousands or ...
How to Spam (1)
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Dustin Wax (212)
on
Stepcase Lifehack (573)
1 day, 20 hours
ago
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In my last post, I talked about how to get the most out of social media sites and services like Digg, LinkedIn, and Twitter. Entirely coincidentally, Thursday Bram write a post about marketing yourself shortly after. Unfortunately, any medium that makes itself so easy to use to promote yourself as today’s social media also makes it easy for idiots, jerks, and scam artists to promote themselves. As the cost of reaching out to thousands or ...
Brave New World of Media Pitching: Facebook « PR Meets Marketing (2)
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csalomonlee (3)
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PR Meets Marketing (3)
2 days, 1 hour
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I have only been on a Facebook for a year or so. I mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. I believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or ...
Top 10 redenen waarom merken naar Social Media zouden moeten luisteren (1)
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VueRoyale (2)
2 days, 7 hours
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Op het blog van social media monitoringbedrijf Radian6 is een overzicht verschenen met een top 10 van redenen waarom merken naar social media zouden moeten luisteren. Het geeft een redelijk goede uiteenzetting waarom merken naar social media zouden moeten luisteren. Stof om over na te denken wanneer je als merk open staat voor feedback uit social media-sfeer. Een volgende stap zou natuurlijk zijn om deze zaken om te zetten naar concrete metrics. De 10 redenen ...
Specialized Perceived Value Trumps Real World Value (14)
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louisgray@gmail.com (louisgray) (50)
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louisgray.com (708)
2 days, 8 hours
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If you've attended college, or at least know somebody who has, you know that students are willing to pay hundreds of dollars a term for some of the most mind-numbing texts alive. Students will wait in line for hours, or go store to store to acquire these textbooks, which might only be available in one location, knowing that to not pay these exorbitant prices and, therefore, miss out on the texts, could lead to lower ...
It’s Time To Market Yourself (2)
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Thursday Bram (71)
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Stepcase Lifehack (573)
2 days, 9 hours
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If you want a promotion, you have to convince your supervisor that you are the best employee on the team. If you want venture capital for your business, you have to convince investors that you are going to make money. If you want to go out with the girl or guy of your dreams, you have to convince that lucky individual that you are worth the time. It’s up to you to convince them, and ...
Is Walmart Passing Out Fake Back-To-School Supply Lists? [Walmart] (5)
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Meg Marco (455)
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Consumerist (1137)
2 days, 9 hours
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Blogger Kelby Carr says that her local Walmart has totally fake but official looking back to school supply lists posted in their stores. The lists not only contain some extra supplies that are banned from the schools, but are actually missing some supplies. Here's how she describes the lists: ...there is no way to describe these lists except as ones that are trying very hard to look official. They have a fax send line at ...
Social Networking: &8212; Who&8217;s in Your Business Conversation? - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . Youâre only a stranger once. (4)
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ME Liz Strauss (57)
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Liz Strauss at Successful Blog (57)
2 days, 12 hours
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As I work on a research project that has me going through blog archives, an interesting pattern has turned up. Things we were talking about in 2005 and 2006, still apply to what we’re doing now. In particular, the conversation about social networking hasn’t changed as much as all of the new communities and places to meet might make us think. If you click through on this this Social Networking graphic you’ll see that it ...
