Distribution vs. Monetization from the Front Lines of the Video Industry (2)
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Ashkan Karbasfrooshan (11)
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HipMojo.com (11)
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Question: “As far as your business goes, which is proving the bigger challenge monetising existing content or increasing views?” Answer: One year after launching our syndication network, we’ve become one of the largest syndicators of video content online (for more on this, read a press release we issued or check out one of many sources backing this up). The focus now is on monetizing it, either via advertising or licensing deals… frankly, due to the ...
TV vs. Web, Destination vs. Distribution and Reaching Your Elusive Target Market (1)
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Ashkan Karbasfrooshan (11)
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HipMojo.com (11)
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Comparing TV and web audiences really is akin to comparing apples with oranges. On TV, while cable has eaten into the networks’ market share; the fact remains, marketers can reach a high percentage of TV audiences by relying on ABC, NBC, CBS and FOX. Online, you need to be on YouTube to reach 1 out of 3 users, but the truth is, there’s no guarantee that you will reach 1 out of even 300 YouTube ...
