FreshNetworks Blog » Blog Archive » Your own branded online community vs advertising on Facebook (2)
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Charlie Osmond (3)
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FreshNetworks Blog (8)
5 hours, 53 minutes
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Advertising Age has today reported on an interview with Mike Murphy, VP-media sales at Facebook. Mike is talking about their newest mechanism for brands to connect to Facebook users. An aside: Some people have a go at Facebook for trying so many different ad models. I certainly don’t hold this against them. Right now, they: have advertisers reporting poor returns when using current Facebook ad services are burning cash at a rate of around $150M ...
Google launches free ad serving (2)
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Cory Bergman (217)
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Lost Remote » Blog (171)
1 day, 4 hours
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After months of beta testing, Google has launched AdManager, a full-service ad serving and management tool. And it’s completely free. You can integrate third-party ad tags and then compare CPMs with Adsense on the fly, selecting the ad with the highest return. Or you can turn off Adsense altogether. There’s back-end reporting. Full permission settings. And you can use AdManager to power your own ad network across multiple sites. Very, very cool.
Online advertising moving to interactive & measurable formats (1)
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Melissa Chang (16)
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16th letter (16)
1 day, 15 hours
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Just saw a story this morning about Carat’s advertising outlook for 2009. Even though they are revising their forecast down to reflect the weak economy, they are raising their forecast for online advertising from 23.3% to 23.7% in 2008. For 2009, they are predicting that online advertising will grow 18.6%, vs. earlier estimates of 17.8% growth. The most interesting bit in the article, however, is this: [Jerry Buhlmann, CEO of Aegis Media] said the growth ...
ComScore Stats: Yahoo Still Reaches the Majority of Web Population with Display Ads (1)
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Svetlana Gladkova (298)
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Profy (330)
1 day, 22 hours
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Today comScore released a press release detailing its statistics on online display advertising in June - both largest publishers and largest advertisers. The data is quite predictable and I believe many of us (I mean, those that choose not to enable any ad blockers in their browsers): Microsoft is the largest advertiser followed by University of Phoenix (advertising its online aducation programs), Experian Interactive (advertising its sites LowerMyBills and FreeCreditReport), United Online (owner of Classmates ...
How Haggling Helped a Golf Company Increase Their Online Sales 685% (1)
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Allen Stern (398)
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CenterNetworks (386)
2 days, 4 hours
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I've written a number of times before about startups who employ the freemium model which brings together a free option plus premium paid upgrades. Most startups give away so much for free that users have no reason to upgrade. Most startups I speak with do little (or no) testing to see just what the right level is to set the free/paid bar at. Marketing Sherpa posted a case study late last week of a golf ...
How much money can Facebook apps actually make? [Online Advertising] (3)
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Nicholas Carlson (1042)
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Valleywag (3126)
2 days, 13 hours
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DeveloperAnalytics, a research firm which analyzes Facebook applications, put out an appealing bit of linkbait this morning that purports to show how much money popular applications could earn each month. It calculates the metric based on "hundreds of real CPM, and CPA/Virtual Goods revenue data points collected directly from developers and partners." That's CPM as in "cost per thousand" — the traditional way ads are sold, based on the number of people they reach — ...
How Microsoft wants to unload its $800 million digital agency on WPP [Online Advertising] (1)
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Nicholas Carlson (1042)
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Valleywag (3126)
3 days, 15 hours
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After Google bought ad-serving firm DoubleClick in March 2007, Microsoft rushed onto the market in May 2007 and paid — most say overpaid — $5.9 billion for aQuantive and its three businesses: Atlas, DrivePM and digital agency Avenue A/Razorfish. Microsoft never wanted Avenue A, which M&A sources calculate to be worth about $800 million, but bought because it came with the aQuantive package. Now AdWeek reports that Microsoft's found a way to dump Avenue A/Razorfish ...
Microsoft aims to dump Avenue A/Razorfish on WPP [Online Advertising] (2)
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Nicholas Carlson (1042)
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Valleywag (3126)
3 days, 15 hours
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After Google bought ad-serving firm DoubleClick in March 2007, Microsoft rushed onto the market in May 2007 and paid — most say overpaid — $5.9 billion for aQuantive and its three businesses: Atlas, DrivePM and digital agency Avenue A/Razorfish. Microsoft never wanted Avenue A, which investment bankers calculate to be worth about $800 million, buying it only because it came with the aQuantive package. Now AdWeek reports that Microsoft ha found a way to dump ...
Facebook exposes its advertisers to trolls (1)
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Nicholas Carlson (1042)
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Valleywag: Facebook (10)
3 days, 16 hours
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New Facebook ads play video and allow user comments. Inside Facebook's Justin Smith gushes over the new format, saying it has the "potential to drive much more engagement than any ad product on the site ever before has." Though that's not saying much, considering Facebook ads' notoriously low click through rates, we're still skeptical. Except for Valleywag's, of course, Internet commenters are trolls who hate life. Exposing Madison Avenue's clients to them is not going ...
Web Audience for Games Soars for NBC and Yahoo (6)
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NYT > Business (232)
4 days, 5 hours
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The extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s Web site and Yahoo’s Olympics section.
Ikea Wants You To Watch Nils Live Until September (1)
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Allen Stern (398)
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CenterNetworks - (115)
4 days, 19 hours
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Ikea launched a new online interactive advertising campaign in Germany this week. The campaign is called "Warte bis September" ("Wait until September”). The man in the video is Nils and his home has no furniture or accessories because the new Ikea catalog has not arrived yet. Let's hope the catalog arrives soon! It's similar to the Big Brother series; you can watch two different camera angles on his apartment. The phone rings ALL DAY and ...
Report: Local media has online ad advantage (2)
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Cory Bergman (217)
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Lost Remote » Blog (171)
5 days, 8 hours
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A new report by the Online Publishers Association (overview | full .pdf) gives good marks to local TV and newspaper sites for compelling users to “take action” after seeing ads on those sites. “Our analysis of the Jupiter data finds that consumers are more likely to act on the ads they see on local TV, newspaper and magazine sites,” says OPA president Pam Horan. “Just as we see on a national scale, media sites outpace ...
Worldwide online video revenues: $4.5B by 2012? (1)
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Ashkan Karbasfrooshan (71)
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HipMojo.com (71)
5 days, 13 hours
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Another day, another set of forecasts: By 2012, for instance, the author forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video-this is up from an estimated 77.8% of broadband users in 2008 watching online video. HIGHLIGHTS -Worldwide online video revenue is expected to eclipse US$ 4.5 billion by 2012. -By 2012, 39% of adults in the US are expected to have purchased or rented online ...
Ikea Wants You To Watch Nils Live Until September (1)
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Allen Stern (398)
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CenterNetworks (386)
5 days, 18 hours
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Ikea launched a new online interactive advertising campaign in Germany this week. The campaign is called "Warte bis September" ("Wait until September”). The man in the video is Nils and his home has no furniture or accessories because the new Ikea catalog has not arrived yet. Let's hope the catalog arrives soon! It's similar to the Big Brother series; you can watch two different camera angles on his apartment. The phone rings ALL DAY and ...
NBC's online video ads a $5.75 million piddle in the pool [Online Advertising] (1)
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Jackson West (605)
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Valleywag (3126)
6 days, 6 hours
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According to an eMarketer estimate, NBC's Olympics videos online would have generated only $5.75 million if paid for on a CPM basis. That number is likely low; the network may have signed flat-rate contracts for brand exposure tied into larger sponsorship deals, rather than bother with cost-per-impression deals. Still, low views on the Olympics will make it harder for NBC to charge more for video ads down the road. And why pay for online ads ...
Verizon chooses Google over Microsoft for mobile search [Online Advertising] (1)
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Nicholas Carlson (1042)
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Valleywag (3126)
6 days, 12 hours
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Verizon and Google are finalizing a partnership that would turn over Verizon's mobile search and mobile search advertising to Google. Verizon considered doing the deal with Microsoft, but decided it wanted Google to put its search bar on device home screens because it "could prove attractive to consumers who reflexively use the Internet search engine on their PCs," reports the Wall Street Journal, citing people familiar with the matter. Translation: Verizon picked Google because no ...
Facebook Gambles with Social Advertising — Will It Pay Off? (1)
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JR Raphael (377)
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The Inquisitr (1307)
1 week
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Facebook is trying to mine precious advertising value from its young, computer-savvy userbase with a new “social advertising” approach. Our prediction: It will either present a huge profit or a huge disaster. The plan, currently being tested in small doses but not yet formally announced, is basically to treat the ads like the rest of the site. You’ll be able to leave comments, share virtual gifts with other users, or become a fan — the ...
5 ways the newspapers botched the Web [Death Of Print] (35)
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Nicholas Carlson (1042)
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Valleywag (3126)
1 week
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Here's our theory: Daily deadlines did in the newspaper industry. The pressure of getting to press, the long-practiced art of doom-and-gloom headline writing, the flinchiness of easily spooked editors all made it impossible for ink-stained wretches to look farther into the future than the next edition. Speaking of doom and gloom: Online ad revenues at several major newspaper chains actually dropped last quarter. The surprise there is that they ever managed to rise. The newspaper ...
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noattention said:
I've never heard of Viewtron, but I'm sure it seemed super cool at the time!
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Dave said:
Great roundup of newspaper industry digital FAIL.
