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¿Es tu consultora de medios… social? (1)
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eTc :: El blog de Marketing en Español (63) permalink
Y creo que esa es la pregunta que uno debería hacerse cuando la agencia de toda la vida con la que has trabajado en términos de comunicación, plantea al cliente hacer un blog, o abrir un twitter o lo que sea lo que se les pase por la cabeza. ¿Predican con el ejemplo? El marketing en Internet debe ser una pata de algo más grande llamado comunicación corporativa, pero como el resto de los apartados ...Shared by Alberto (39)Contribute comment -
Build a Community Around Your Product (1)
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Left The Box (9) permalink
Social media marketing is still a new concept and it continues to evolve. Because of the amorphous and ever changing clime the Internet creates, it’s difficult to maintain one strategy for long. As consumer wants and expectations change, so to must our marketing efforts… Many larger corporation have embraced the social media phenomenon, directing their customers to their website or inviting them to register online. TV channels like MTV, Cartoon Network, and CNN have shown ...Shared by Mike F (837)Contribute comment -
Podcast: Interview With Talk Social News on Innovation, Startups (3)
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louisgray.com (473) permalink
Sunday morning, I had the opportunity to participate in a podcast with Wayne Sutton and Kipp Bodnarf for their Talk Social News broadcast. During the discussion, we talked about how the economy could possibly be impacting Web companies, whether or not living in Silicon Valley has its benefits for tech bloggers, how to use multiple social media networks, and to still find time to take care of family and work obligations. The conversation also touched ...Contribute comment -
Quit talking about Social Media and Go Make Some Money! (1)
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Direct Marketing Observations (17) permalink
Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better. Hell, I’ve written a books worth of articles myself on the subject. And lately we’re all writing about how to use social media in a down economy. Or whether social media can survive the meltdown. Or how to use social media to deal with the crappy economy. It seems everyone has their take ...Shared by Mike F (837)Contribute comment -
Which of the Top 10 Social Bookmarking Sites should you focus on? (6)
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BuzzGain (25) permalink
There are over 50 social bookmarking websites which primarily perform the function of allowing users to bookmark, share and annotate the web. We track 10 of them including Delicious, Ma.gnolia.com, StumbleUpon, Diigo, Backflip, Blogmarks, Clipmarks, Furl, Simpy and Buddymarks. We wanted to capture the value and difference of these sites not as a user of social bookmarks, but more from the standpoint of generating viral behavior and target specific audiences. To that end we also ...Shared by (jeff)isageek (64) J. D. Ebberly (72) Krazy (618) louisgray (228) Robert Scoble (144) Serginho (28)Contribute comment -
Über welche Produkte sich Konsumenten im Web informieren (1)
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Crossmediale Kommunikation (4) permalink
Meinungen über Produkte und Dienstleistungen werden heute im Web gemacht. Das Web ist für alle Altersgruppen das wichtigste Recherchemedium für Produktinformationen. Gesucht werden vor allem Informationen, die von anderen Usern auf Shopping-Seiten und Social Media-Angeboten bereit gestellt werden. Der effektive Kauf muss dann nicht zwingend online stattfinden. Eine Untersuchung des amerikanischen STORES-Magazins aus dem vergangenen Jahr zeigt sogar, dass der Einfluss von Online-Produktinformationen auf Verkäufe im Laden grösser ist als der auf Einkäufe im einen ...Shared by anarchist.tv // wortgefecht.net (41)Contribute comment -
12 Signs that You May Be a Social Media Addict (1)
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Soshable | Social Media Blog (25) permalink
There are many social media addicts in this world. You see it every day on Digg, Reddit, StumbleUpon. Even Propeller, Mixx, and Newsvine have their share. What you may or may not know is whether or not you are one of them. It’s often tough to recognize. Perhaps the joy of seeing your first story on the front page of the site was enough to set you off. Maybe it’s a desire to promote your ...Shared by Joyce (39)Contribute comment -
louisgray.com: Silicon Valleywood? (4)
onBy Mona Nomura of Pixel Bits (FriendFeed/Twitter) Cyndy Aleo-Carreira just posted a great piece about women in tech and how we shouldn't sell ourselves short. I would expand on that, but haven't been around tech bloggers and journalists long enough to give an informed two cents.But...I have been in IT for a while. Quickly approaching 10(!) years, to be exact. Wow. Heck back when I started, it was so uncool to be in tech -- ...Contribute comment
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3 Quick Ways to Use Social Media to Get to Big Media (7)
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BuzzStream Blog (15) permalink
The world of PR is in a state of turmoil. As advertising dollars shrink, print pubs have all but disappeared and online media sites are strapped for resources. Only the biggest stories seem to get picked up these days. So, how do you get the press to pay attention? Try social media. At BreakingPoint, I’ve seen a huge impact from social media activity on media coverage–primarily blogs and Twitter. In fact, I guestimate that a ...Shared by Brian Webster (2) CannonGod (268) Krazy (618) louisgray (228) Nick Jones (22) Ontario Emperor (122) rexy (47)Contribute comment -
A Newcomerâs Take on Digg | Soshable | Social Media Blog (2)
onThis is an EXCELLENT Guest Post by Kathryn Smith, proudly posted to Soshable Yes, that’s right—I’m admitting up front that I’m a dreaded “noob”. I have neither a blog nor a website, and I’ll freely confess to being pretty much in the dark about most technology and the thing that is Web 2.0. (Or, to paraphrase a popular ad campaign, I’m a 43-year old female PC.) However, since I didn’t wish to maintain my uninformed, ...Shared by Brad Jackson (62) Joyce (39)Contribute comment
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Study: Social Media Transforming Our Influences on What to Buy - Mashable (10)
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Mashable! (4374) permalink
For the last two years I have been running global research at Universal McCann that tracks the usage of social media. The results of which have clearly demonstrated the massive growth in usage that is occurring across the world. The most recent report interviewed 17,000 people in 29 countries and is called “When did we start trusting strangers.” It conclusively proves that as we thought, social media is now directly impacting the way we buy ...Shared by bhc3 (64) Chris J Guerra (48) Consiliera (28) deusdiabolus (139) Jean-Yves Huwart (3) jennielees (23) Joyce (39) Mark Frisk (12) Sue (56) whitneymathews (1)- bhc3 said: "It conclusively proves that as we thought, social media is now directly impacting the way we buy products and services. The publishing of billions of thoughts, opinions and experiences online in the form of blog posts, videos, ratings, reviews and photos is fundamentally changing the way everybody online sources opinions on products, brands and services when they buy something."
- Sue said: For some companies this will be painful, but for those who adapt quickly, they'll find it a rewarding experience.
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Facebook is Not the Top Social Network in America, Yet (3)
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Stay N' Alive (78) permalink
Just yesterday, MySpace announced the release of their myAds Beta self-serve Ads platform. As part of it, similar to Facebook’s self-serve Ads platform, they released an automatic statistics engine, now available to any user that goes through the motions of setting up an Ad. The new engine allows a glimpse into the MySpace userbase. What’s even more interesting is that you can do the same on Facebook, now allowing very accurate comparisons of the two ...Contribute comment -
Lime Wire Adds Social Networking Features (1)
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Wired: Listening Post (139) permalink
The file sharing software Limewire, with "80 to 100 million reasonably regular users," is one of the biggest forces in music distribution and still faces a lawsuit from multiple record labels. But now that the majors have made deals with MySpace, YouTube and other content networks, Lime Wire hopes to offer the sort of licensed P2P service that the original Napster could have become. One move in this direction is a new personalization feature that ...Shared by Frederic (39)Contribute comment -
6 Ways to Destroy your Credibility when participating in Social Media (2)
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Blissfully Domestic (37) permalink
Image by ÐIÐËO In order to be a success in any online community whether it is for professional or personal reasons you must earn credibility. According to Wordnet Credibility is… “the quality of being believable or trustworthy” So, to show you how this can be done I’m going to show you how NOT to earn credibility. 6 Ways to Destroy your Credibility when participating in Social Media Be Fake. Be whatever you feel you need ...Shared by Mark Dykeman (87) Mike F (837)Contribute comment -
QSR Industry And The Social Web (2)
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The Future Buzz (35) permalink
It’s interesting to me which industries decide to engage in social media. It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true. The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands. In fact, the tactics they ...Shared by Mark Dykeman (87) Mike F (837)Contribute comment -
Blogger corporativo, perfil y características (2)
onView SlideShare presentation or Upload your own. Dará para un reflexión más amplia y personal, pero por centrar el tema, me parece interesante la presentación en la que Valeria Maltoni de Conversation Agent, presenta la dualidad de los bloggers corporativos, ¿ángeles o demonios? Pregunta acertada. En muchas ocasiones se deben enfrentar a lo que ellos creen necesario, con lo que la empresa quiere realmente. Sería tratar con la disparidad de criterios y objetivos entre dos ...Shared by luis eduardo (44) MCAINM - CEU - TRACOR (42)Contribute comment
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Would You Tell Your Customers (and Your Employees) How Bad it is? (1)
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Conversation Agent (83) permalink
I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees.If you have time, do listen to Warren Buffet's conversation with Charlie Rose, it will be time well spent (54"). (hat tip to Tony, ...Shared by Annette Schwindt (21)Contribute comment -
The Monster that Digg has Become (2)
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Life in the Fast Lane (32) permalink
It takes a monster to behave and react like one. A monster can be defined in a number of ways — one whose perceived inhumanity or vicious behavior terrifies and disgusts people; something extraordinarily or unusually large; a large ugly terrifying animal or person found in mythology or created by the imagination. In this case I am referring to Digg.com. Photo Striatic The site was founded and created by its owners, Kevin Rose and a ...Contribute comment -
Digg, Give Script Users a Second Chance (4)
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Social News Watch (7) permalink
After the first round of bannings, I made a bet with MikeonTV. He said that, despite Digg saying that the bans were permanent, that they would get it all straightened out and give them a second chance if they sent an email saying they wouldn’t break the rules any more and would delete all scripts from their computer. My thought was that Digg does not go back on their “word” when it comes to these ...Contribute comment -
Mainstream Media as News Aggregator (1)
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Media Transparent (4) permalink
New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a reader community. MarketWatch has a reader community. In June, I published on my sister site a slideshow explaining how MSM ...Shared by Mike F (837)Contribute comment
