Search Marketers Fail To Integrate With Offline Channels (2)
share
digg
by
Jack Loechner (9)
on
Research Brief (9)
1 day, 9 hours
ago
permalink
Search Marketers Fail To Integrate With Offline Channels A new report from iProspect, conducted by JupiterResearch, says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it uncovers a big disconnect between search engine marketer strategy and search engine user behavior. The study finds that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that ...
Obama VP communication great tactics, but any strategy? | The Next Right (2)
share
digg
by
Soren Dayton (7)
on
The Next Right (20)
3 days
ago
permalink
Drudge still has a headline up about Barack Obama announcing his Veep tomorrow, which Mark Halperin calls BS. My gut is that it is BS. Obama probably wants to wait until Wednesday or Thursday to delay the scrutiny until during the conventions. But the evening talk shows were about the VP speculation. Undoubtedly tomorrow will be about it. And the whole week will be. The Obama campaign's tactics have been great. Now, don't get me ...
Doing battle with Fire Emblem (1)
share
digg
by
Alisha Karabinus (15)
on
DS Fanboy (39)
4 days, 1 hour
ago
permalink
Filed under: ScreensThe latest Fire Emblem is out now for Japan, which means we can get a closer look at the franchise's first outing on the DS. Not only have we tracked down a new set of screens -- mostly featuring battle animations and menus -- but if you want to get a peek at the opening cinematics without blowing everything by watching a full video, you can check out some captures here. If you're ...
Quadrago 3D Wooden Strategy Game (1)
share
digg
by
{gadgetgeek} (17)
on
gadgettastic.com (19)
4 days, 7 hours
ago
permalink
Sometimes the hardest games have the fewest rules. Quadrago has only two. Rule 1: Take turns adding a piece on one of the metal spikes. Rule 2: If you want, you can rotate the center spikes a quarter turn (this is a totally optional move). That’s it. The first player to create a row of four wooden beads wins. A winning row can occur vertically, horizontally or diagonally, anywhere on the board on any level, ...
Strategy: Serve Pre-generated Static Files Instead Of Dynamic Pages (8)
share
digg
by
Todd Hoff (122)
on
High Scalability - Building bigger, faster, more reliable websites. (159)
5 days, 6 hours
ago
permalink
Pre-generating static files is an oldy but a goody, and as Thomas Brox Røst says, it's probably an underused strategy today. At one time this was the dominate technique for structuring a web site. Then the age of dynamic web sites arrived and we spent all our time worrying how to make the database faster and add more caching to recover the speed we had lost in the transition from static to dynamic. Static files ...
At what point do you decide certain users are not worth the... (1)
share
digg
by
Kevin Gamble (6)
5 days, 7 hours
ago
permalink
Twitter suspended outbound SMS to the United Kingdom this week:Some SMS Perspective:On Wednesday, we announced that Twitter has suspended outgoing SMS to our UK number. The blue in the chart above illustrates the percent of outgoing SMS we stopped sending. 2% of our user base consumed 4% of our outbound SMS over the UK number at a price which disproportionately impacted overall operational cost.Twitter has been taking a bit of a beating over this, but ...
Suggesting solutions we don't use ourselves (2)
share
digg
by
Kevin Gamble (6)
on
Planet Intertwingly (17)
5 days, 14 hours
ago
permalink
I've been in far too many meetings, it's always a meeting, where someone suggests that we just need <technology>pick one</technology> as the solution to what the customers are wanting. I thought of this today when I saw this quote buried deep in an article about social features being built-in to the major blogging platforms: The Next Social Networks Will Not Be Powered By Blog Platforms ...features such as forums are old school...I smiled as I'd ...
Yellow Lines and Dead Armadillos (1)
share
digg
on
It's cool for me (2)
6 days, 6 hours
ago
permalink
As an IT team member at Penn State, I am never far away from Projects and Project Management practices. Many people think that project management is about managing time, money, task lists, you know, the details. It is partially about these things, but mostly good management is above making decisions and staying focused. There is a delicate balance that must be maintained when you are managing a project. On the one-hand you have a goal ...
Engaging with your Community for Dummies = Share passion (1/10) (1)
share
digg
by
Romain Péchard (37)
on
Fast.Fwd.Innov@tion (37)
1 week
ago
permalink
As I was reviewing the post “Blogging + How To = Rules to make it works and more” where are listed 10 rules to follow to get started with blogging, I just feel like those rules weren’t written just for blogging but for engaging with your community, blogging being just one tool from the range companies can use to create stickiness and share values (that’s called brand values, isn’t it?). I’d be dealing with the ...
How to set an ego trap (7)
share
digg
by
Peter Kim (35)
on
Being Peter Kim (35)
1 week
ago
permalink
I've been thinking lately about what I call the social media ego trap. In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper their usage (addiction?) in terms of utility vs. serendipity. But what if you've got something to sell? What if you want to set an "ego trap" yourself? Let me show you a few traps that have ...
The golden rules of Enterprise 2.0 strategy (1)
share
digg
by
Trevor Cook (6)
on
Corporate Engagement (6)
1 week, 1 day
ago
permalink
Notes from conference presentation, "Enterprise 2.0 for Information Professionals", Sydney 14 August 2008. The presenter: Paul McDonald, Professional Support Lawyer, Gilbert + Tobin. Paul's role is knowledge management Their intranet is not good and they are trying to improve it. People are 100 times more likely to ask someone rather than try to find it on the intranet. Staff have little faith in what the firm posts but a lot more faith in what they ...
The Secret to Making Money Online — or Anywhere! (3)
share
digg
by
ME Liz Strauss (57)
on
Liz Strauss at Successful Blog (57)
1 week, 1 day
ago
permalink
The Secret to Making Money Online — or Anywhere! It works like this, and you don’t need to be famous. 1. If, you have a product or service that people with money actually want to buy 2. and . . . you’re willing to do what it takes you to engage that group’s attention 3. and . . . you can offer that group irresistible buying opportunities 4. and . . . for which they ...
What's the ROI of design? (1)
share
digg
by
Niti Bhan (2)
on
Perspective 2.0 (2)
1 week, 1 day
ago
permalink
Some food for thought I stumbled across when cleaning up my linkedin profile today, so I'm posting it here in case you guys out there want to add your thoughts, debate my framework etc? Its a question I posted an answer to about a year and half ago.I had this question posed to me by the purchasing manager for ASEAN, India and Australia of a global consumer packaged goods manufacturer recently and here is an ...
Strategy: Limit The New, Not The Old (7)
share
digg
by
Todd Hoff (122)
on
High Scalability - Building bigger, faster, more reliable websites. (159)
1 week, 2 days
ago
permalink
One of the most popular and effective scalability strategies is to impose limits (GAE Quotas, Fotolog, Facebook) as a means of protecting a website against service destroying traffic spikes. Twitter will reportedly limit the number followers to 2,000 in order to thwart follow spam. This may also allow Twitter to make some bank by going freemium and charging for adding more followers. Agree or disagree with Twitter's strategies, the more interesting aspect for me is ...
Gruber on leadership (1)
share
digg
by
Rafe (16)
on
rc3.org (10)
1 week, 3 days
ago
permalink
John Gruber contrasts the leadership styles of Steve Jobs and Steve Ballmer bsaed on recently leaked memos written by each. Good stuff.
IT Driving Lessons: How To Avoid A Stall (1)
share
digg
by
noreply@blogger.com (Dr. Jim Anderson) (2)
on
The Business Of IT (2)
1 week, 5 days
ago
permalink
Once upon a time in my career I had a chance to work on a fighter jet program. Talk about your ultimate IT project! During this time I learned a great deal about planes and how they work. I finally realized why during airshows a stunt airplane will often start going very fast and then pull up into a straight vertical climb - it turns out that this is very hard to do. If the ...
Strategic Communications Planning - A Free eBook (5)
share
digg
by
Dave Fleet (36)
on
davefleet.com (36)
2 weeks
ago
permalink
Between May and August 2008 I published a series of posts on strategic communications planning based on my experience over the past few years. Due to popular demand (and prodding from the likes of Ed Lee, Ryan Anderson, Robert French and Karen Russell) I’ve compiled the thirteen posts into an eBook for your downloading pleasure. The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts ...
