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Dark Cloud Over Video Aggregators Spells Impending Doom (1)
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HipMojo.com (22) permalink
The Misplaced Bet on UGC Back in 2006, we’d get the occasional call from someone pitching us a turnkey solution to add User-Generated Content (UGC) videos to our WatchMojo.com property, which houses professionally produced videos we have created. At the time, I thought it was an odd pitch, akin to adding a half liter of malt liquor over graciously aged scotch. Biased no doubt as the producer of these clips on WatchMojo.com, I tempered my ...Shared by Doug (20)Contribute comment -
TV vs. Web, Destination vs. Distribution and Reaching Your Elusive Target Market (1)
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HipMojo.com (22) permalink
Comparing TV and web audiences really is akin to comparing apples with oranges. On TV, while cable has eaten into the networks’ market share; the fact remains, marketers can reach a high percentage of TV audiences by relying on ABC, NBC, CBS and FOX. Online, you need to be on YouTube to reach 1 out of 3 users, but the truth is, there’s no guarantee that you will reach 1 out of even 300 YouTube ...Shared by Erik (18)Contribute comment
